CHI, the renowned international haircare brand, is celebrated globally for its exceptional quality and extensive range of haircare products. With a specialization in serums and silk infusions, CHI prides itself on delivering safe and effective tools that provide remarkable softness, manageability, and shine without any residue build up. To conquer the Egyptian market and further enhance the customer experience, CHI joined forces with Scenttech. Together, they partnered to infuse CHI's signature scent into all their stores and booths across the country. This strategic partnership not only created an inviting atmosphere but also left a lasting impression on customers, elevating their overall experience with CHI products Scenttech’s innovative approach significantly contributed to a marked increase in CHI's sales, showcasing the impactful role their partnership played in amplifying customer engagement and fostering brand loyalty.