To enhance the shopping experience, Marakez mall strategically partnered with Scenttech to develop a unique signature scent. This carefully crafted aroma, dispersed via HVAC units throughout the mall's open spaces, creates a comforting and mood-enhancing ambiance. As a result, shoppers are inclined to extend their stay, engaging more attentively with their surroundings. This heightened level of engagement translates into increased dwell time and greater spending, underscoring the effectiveness of scent marketing in driving consumer behavior.