Client: Sofitel Cairo El Gezirah
Industry: Luxury Hospitality
Location: Cairo, Egypt
Service Duration: 2022 – Ongoing

Recreating a Global Icon in Fragrance

In the heart of Cairo, where the Nile meets French elegance, Sofitel Cairo El Gezirah sought to bring its iconic Essence de Sofitel fragrance to life throughout its lobby and common spaces. This scent — a floral, fresh, and luxuriously soft blend — is a defining part of Sofitel’s brand identity, evoking the refined spirit of French hospitality.

ScentTech was entrusted with a challenge: to recreate the Essence de Sofitel signature fragrance with unmatched precision, ensuring the hotel remained within its strict brand guidelines. Our fragrance laboratory delivered a 99% match, capturing every nuanced note without infringing on any copyright laws or fragrance industry regulations.

Technology Meets Elegance

To diffuse this signature scent seamlessly across the property, we deployed 12 high-performance commercial scent diffusers — a combination of STMB-30 Smart Tower and STMB-50 Commercial models. Strategically placed throughout the lobby and public areas, these standalone units offer sleek aesthetics while delivering consistent fragrance coverage.

Each diffuser is maintained and refilled twice monthly, ensuring guests are welcomed by the same inviting atmosphere every day.

Impact on Guest Experience

The result is an immersive sensory welcome that guests immediately connect with. Both visitors and staff have shared overwhelmingly positive feedback, with many guests inquiring about purchasing the fragrance for their own homes — a true testament to its emotional resonance.

Through this project, Sofitel Cairo El Gezirah not only upheld its global scent identity but also deepened its connection with guests, turning every arrival into a memorable moment.