Emerging from the esteemed El Araby brand, Tornado stands out as the first local appliance manufacturer offering world-class quality and exceptional after-sales service. Seeking to solidify their brand identity and leave a lasting impression on customers, Tornado turned to scent marketing to elevate their presence in the manufacturing arena. Partnering with Scenttech, Tornado developed a unique fragrance that embodies their persona and commitment. Implementing this fragrance across all their stores and products in diverse markets yielded remarkable success, further establishing Tornado as a formidable player in the industry."